GREAT DESIGN MATTERS.
Our focus in this project, was to make an emotional connection with the user. Luis’s passions and joy rings through every client interaction, and we wanted that to be echoed across every interaction with the website as well.
We spent many hours over phone, email, and face-to-face understanding the heart and soul of this company. The vision is to grow the business to triple the current volume, and we are thrilled to play an integral part in this growth!
Dominican Balloons caters to tourists and locals alike, but the prime market is those outside of the country. We dug into the website and social analytics to understand the prime age, gender, location, and motivation of their target market.
Our strategy defined clear personas and value proposition to increase business. The new website now has multiple language translations to cater to the international industry.