Our focus in this project, was to make an emotional connection with the user. Luis’s passions and joy rings through every client interaction, and we wanted that to be echoed across every interaction with the website as well.
Our strategy was multi-faceted, starting with a redesign of the website and booking system.
This enhanced, automated, and increased the security to book rides with Dominican Balloons. We then promoted the exhilaration, experience, and thrill of a hot air balloon ride across social media and search engines.