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Dominican Balloons

Before.

Dominican Balloons is the #1 Hot Air Balloon ride company in the Caribbean! This family owned and operated company that has been in the business of creating adventure memories in the Dominican Republic for over 15 years.  Dominican Balloons is the only professional hot air balloon company in the Caribbean Islands, and it is their goal to make your experience the most memorable part of your visit to the Dominican Republic. From the incredible hospitality during the after flight breakfast, to the charismatic charm of an impromptu magic show, I can promise you will leave feeling like a member of their family.

We really get into our work…
Fly Dominican Balloons

AFTER.

View this website

The Process.

GREAT DESIGN MATTERS.

Our focus in this project, was to make an emotional connection with the user. Luis’s passions and joy rings through every client interaction, and we wanted that to be echoed across every interaction with the website as well.

01. INTERVIEW.

We spent many hours over phone, email, and face-to-face understanding the heart and soul of this company.  The vision is to grow the business to triple the current volume, and we are thrilled to play an integral part in this growth!

02. ANALYSIS.

Dominican Balloons caters to tourists and locals alike, but the prime market is those outside of the country.  We dug into the website and social analytics to understand the prime age, gender, location, and motivation of their target market.

03. STRATEGY.

Our strategy defined clear personas and value proposition to increase business.  The new website now has multiple language translations to cater to the international industry.

Specialty.

BRAND EXCELLENCE.

Our strategy was multi-faceted, starting with a redesign of the website and booking system.

This enhanced, automated, and increased the security to book rides with Dominican Balloons. We then promoted the exhilaration, experience, and thrill of a hot air balloon ride across social media and search engines.

THE USER MUST COME FIRST.

The seamless experience continues across all channels, ultimately driving and tracking users to book a flight!  The booking process and website are easily traversed on a cell phone, with the focus on people on the move.  We would love to hear what you think!

BRAND STRATEGY 85%
USER EXPERIENCE DESIGN 93%
WEBSITE DESIGN & DEVELOPMENT 88%
EMAIL DESIGN & DEVELOPMENT 94%
SEARCH OPTIMIZATION 96%
SOCIAL MEDIA MANAGEMENT 98%
PREMIER INSIGHTS & ANALYSIS 98%
SEE FOR YOURSELF

Client Satisfaction.

By | 2017-03-20T18:59:38+00:00 March 19th, 2017|Case Study|0 Comments

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