INTEGRATED & EFFECTIVE
Our approach is to get to know you, your business, your goals, and your aspirations.
We share your vision, then help you form a plan to achieve greatness! We spend time with you, your team, and your company to understand current state and your vision.
Through collaboration, we will build a strategy tailored to your vision and goals. This includes a full assessment of your social media to discover the age, demographic, location, and interests of your fans. We can help you identify your top competitors and then provide a comprehensive analysis of the strengths and weaknesses in their digital presence. Results from our assessment will then help define your optimal target market and customer personas. We will then fine tune the focus and goals of your business to create a clear value proposition as the focal point of our marketing for you. Any planned promotions will be incorporated into the plan to get a well-rounded base for all marketing for the year ahead.
We believe in starting with a strong foundation, so our first area of focus will be strengthening your website. Impressions has over 14 years experience in web design and development and will evaluate your site with the user in mind. We focus on creating a user experience that is easy to use, makes an emotional connection, and drives to the transaction. Your site will be mobile friendly and even utilize personalized messaging to connect messaging across social media, email, and web.
Photography can make or break a website, ad, or post. Professional photography will boost your brand and ultimately your sales, making it worth every penny and more!
04. SOCIAL MEDIA
We specialize in building your social media presence through engaging posts about you! These would incorporate promotions, upcoming events, exciting company news, all tailored to your style.
05. EMAIL MARKETING
Take advantage of the most cost effective means of marketing with behavioral email marketing! Utilize scoring behind the scenes to determine which users are most engaged, ask for reviews, and encourage referrals with this incredibly valuable marketing tool!
06. SEARCH OPTIMIZATION
Get the biggest bang for your buck with search optimization! Impressions will provide a full search assessment of your website, fix any underlying issues, research top keywords for your industry, and then optimize the content to rank high on search results.
07. PROMOTIONS & ADVERTISING
We use geo-targeting to segment ads right down the town, gender, age, and interests. This lets us send custom, tailored messages to specific audience segments.
If someone has visited your website or social page early in the buying cycle, we’ll make sure your custom ad appears in their future search results, social feeds, and other websites within the display network. This reinforces your messaging and positions you as the ultimate brand authority.
We strive to provide tangible results in all we do and continually dig into your data to improve your optimization. Watch your business grow through regular actionable reporting and premier insights!