Step 1: Listen
Listen and learn. (Not you, us.) That’s the first thing we do. We listen to you. We ask you questions. We learn what your goals are and what it will take to reach them. We study your brand, explore your industry and get to know your customers. We also scope out your rivals. We figure out exactly what they’re up to. What they do, say, and why. We pinpoint weaknesses, examine their strengths and see how your brand stacks up. We also check the facts. We research and analyze. We discover trends and patterns and look for key insights. That is what the Listen stage is all about. We uncover key insights that guide our thinking and yours, and lay the foundation for everything we do together.