Step 2: Plan
With our research done, the planning process turns that information into a clear set of consumer insights, user objectives and business goals. Paired with target personas and user experience data, this information helps us create an overall strategic vision for your brand that will define the digital state of the brand along with its messaging and positioning in the marketplace. At this point, we’re able to create a plan to bring this vision to life. We outline key brand features and selling points, messaging, media and communications plans, technology considerations, analytics strategy as well as business goals, objectives and timelines. At the end of the Planning Stage, we and you will know where we’re going and how we’re going to get there.