Impressions

Step 3: Create & Iterate

At this point, we’ve done the math. We’ve strategized, quantified and analyzed. We get it. We get your customers. We get your industry. We get your brand. We know what the goals are and what we need to do to reach them. Now, we figure out how. This is where the magic happens.  We mix it up. We cross-pollinate. We smash left-brains into right ones. We collaborate, discuss, laugh and argue. Architectures are built and wireframes begin to take shape. The result of all this integration is, well… integration.  We create ideas that help integrate a brand not just across different platforms, but weave it into peoples’ lives. Ideas that engage, entertain and inform. Ideas that consumers relate to. Ideas that jive with how they connect, converse, and consume. It’s what we call a brand ecosystem. Our clients just call it “awesome.”

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