Step 4: Execute
This is where it all comes together. Go time. The moment of truth. Prototypes are built. Sites begin to come to life. Strategies are implemented and campaigns launched. Media is purchased, content calendars created and Greek copy is transformed into rich, searchable content. This phase is one of the most extensive and collaborative processes, often involving roles that include user experience, interaction design, visual design, content and asset development, social media management, mobile design and development, SEO optimization and more. For you, our client, this is the easy part. That’s the beautiful thing about our process. By the time the Execute phase begins, you’ve already made the tough decisions. You’ve seen the research and embraced the insights. You’ve approved the plan and shared in the vision. There’s still work to do, but your focus begins to shift to ‘launch’ at this point in the process.