Step 5: Measure
We‘ve got something to prove. We’re an agency not an art house. When we create something that moves people, it’s so we can move them to our clients’ brands. When we inspire people, it’s so we can inspire sales. Our work is designed to work. In the Measure Phase we make sure it does. By clearly defining our goals and objectives early in the process, we’re able to define key performance indicators and metrics that we can use to measure program or platform performance. Once the project is up and going, we measure, test and compare. We analyze. We figure out what’s working, and what could be working better. Through all of this, we’re able to track consumer behavior and get a better understanding of how customer data profiles can be utilized to create stronger, more relevant experiences that further connect them to the brand. And the best part is, our clients never have to take our word for it. You’re free to form your own opinions based on the data.